Sample of real translation (Confidentiality retained with XX)
Originating from Shanghai and serving as Shanghai’s cultural center for over a century, The Old Town Patron Saint Temple (Lao Cheng Huang Miao) is a time-honored Chinese brand that encompasses The Old Town Patron Saint Temple, Qiao Lao Ye, Yuyuan and other brands. Upholding the brand value proposition of “good fortune, authentic taste, and health maintenance”, The Old Town Patron Saint Temple inherits the skills of craftsmen and remains rigid in its selection of ingredients. Following the resurgence of traditional style, the brand has renewed its products to cater to younger groups and lead the new trends of Oriental food culture.
Spiced bean and pear syrup sugar – two iconic Shanghai specialties by of The Old Town Patron Saint Temple – enjoy a high social reputation. Made with the spirit of craftsmanship and natural ingredients that form exquisite taste and traditional flavor, the two specialties remind the old flavor of Shanghai. The Old Town Patron Saint Temple, always pursuing higher quality, carries on past traditions and forges ahead into the future in the course of writing its own history.
Renowned pastry chef, Zhijie TAO, established Shanghai Qingpu Qiaojiashan Cake Factory and registered the “Qing Qiao” brand in 1985. After years of inheritance and experience, Qing Qiao has worked to ensure its food taste follows the pace of time amid its strict ingredient selection, ingenious craftsmanship, and solid presence in “Shanghai-style dim sum”. Offering authentic delicacies to every loyal customer, Qing Qiao products have also been honored as “Famous Dim Sum in Shanghai”.
In 2022, Qing Qiao launched the Wufu series of “Old Process and New Taste”. Rooted on the city and culture of Shanghai, Qing Qiao is deeply engaged in the field of baking. Flavors, ingredients, and global classic recipes are gathered from all around the world to mix with modern baking process and prevailing flavor trends. With the resurgence of traditional style as the starting point, Qing Qiao inherits the spirit of craftsmanship, continues to innovate, and has launched five product lines covering phoenix roll series, sacima series, sandwich biscuit series, evergreen slice series and cookie series.